From confusing to conversion-ready — redesigning an AI SaaS platform from the ground up
How a full UX overhaul of Linkyfy.ai transformed a hard-to-navigate outreach tool into a product that can compete in a crowded AI SaaS market.
What is Linkyfy.ai?
Linkyfy.ai is an AI-powered LinkedIn prospecting and email outreach automation SaaS platform. It enables founders, CXOs, sales teams, and consultants to automatically generate hyper-personalised LinkedIn connection messages and emails — matched to each prospect's ICP profile, tone, and role — at scale.
The product sits in a competitive market alongside established outreach tools. To win, it couldn't just work well — it had to feel effortless from the first login.
A powerful product buried under confusing UX
Despite strong core functionality, the existing platform struggled with clarity and usability. Non-technical users — the primary audience — couldn't navigate it confidently. The team was repeatedly explaining flows that should have been self-evident.
No clear user flow
Users couldn't tell what to do first, second, or next. The platform's logic wasn't visible in the interface.
Overloaded forms
Key actions required too many steps. Complex multi-field forms created friction and drop-off at critical moments.
Weak visual design
The UI didn't reflect the quality of the product. It looked unpolished next to competitors and undermined trust.
No onboarding guidance
New users were dropped into the platform with no orientation — no tour, no tooltips, no contextual help.
Research first. Design second. Strategy throughout.
I treated this as a product design engagement, not just a visual refresh. Before opening Figma, I invested time understanding the market, the users, and what competitors were doing well — and where they fell short.
Competitor Analysis
Audited leading LinkedIn outreach and prospecting tools — including Expandi, Lemlist, and Dux-Soup — mapping their onboarding flows, dashboard patterns, and ICP setup UX. This defined clear differentiation opportunities and established the design bar Linkyfy.ai needed to beat.
UX Research & User Flow Mapping
Mapped the end-to-end user journey — from ICP setup through prospecting, message generation, and outreach dispatch. Identified all friction points and dead ends in the existing flow.
Information Architecture & Wireframes
Rebuilt the navigation and screen hierarchy from scratch. Created low-fidelity wireframes to validate flow logic before committing to visual design.
High-Fidelity UI Design
Designed 20+ polished screens in Figma — dashboard, ICP setup, campaign builder, message editor, analytics, and settings. Introduced a modern visual language that communicates quality and trust.
Onboarding Flow + Tooltips
Designed a guided onboarding tour for new users — contextual tooltips, empty states, and progressive disclosure — so any non-technical user could get started confidently without support.
Design System & Handoff
Built a scalable component library and design system in Figma — reusable components, typography scale, and spacing tokens — so the dev team could build fast and stay consistent.
Dashboard — outreach activity, campaign overview & account stats
Campaign builder — 3-step configuration flow
Campaign results — LinkedIn & email performance analytics
What changed, concretely
Results that mattered to the business
This wasn't a cosmetic refresh — the redesign directly impacted how users experience the product, how the team communicates it, and how it competes in the market.
What was handed off
Every deliverable was production-ready and built for a development team to build from directly — no interpretation required.
Is your SaaS product overdue for a UX overhaul?
I work with founders and product teams to redesign SaaS platforms, fix confusing flows, and create experiences users actually enjoy — from research to dev-ready Figma files.
I help SaaS startups, founders, and product teams turn complex, confusing platforms into experiences users actually enjoy. Based in Ahmedabad, India — working with clients across the US and EU. Currently available for new projects on Upwork.
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